DMD: Direct Medical Data
Focused Healthcare Data Solutions
DMD's Technology

While our experience and healthcare expertise drive the direction and execution of our business, it is our technical infrastructure that provides the underlying foundation. Recognizing the wide variety of client needs and the incredible (and constantly evolving) diversity in system inputs and outputs, our engineers have architected a system that emphasizes flexibility in order to maximize client satisfaction.

It’s All About (Data) Relationships

At the heart of the system is an enterprise-class, SQL relational database. It stores and classifies all the separate elements from the myriad incoming information sources in DMD’s data sphere. These sources include licensed databases from prominent healthcare associations, medical journals, compiled data, proprietary lists created by our internal research team, and even a client’s own internal files.

Data Relationships

But the system isn’t built for just collection and storage. It codes, sorts, merges, purges, and cleanses the information so that it is accurate, complete, and current. It then integrates all of the data into a relational structure that enables DMD to find and establish connections for a given record across multiple sources.

Because of these connections, or relationships, between the data, we are able to create highly customized selections—available nowhere else—that can power any number of client initiatives:

  • Online, self-service queries through our FICS interface.
  • Real-time user validation and fulfillment functions at client websites.
  • Targeted lists for all direct marketing campaigns delivered by US Mail, e-mail or fax blast.
  • Reader information to support call center operations.
  • Qualification for second-class postal rates and compliance with USPS and BPA audits.

You’ll see tangible evidence of our technical advantages as you read through the rest of this site. Our full selection of data lists (organized by healthcare category), online counts system, and suite of publication services are all made possible by the flexible, intelligent way we collect, store, and utilize our data.