PRIVACY STATEMENT

Last Updated:  9/14/2012

The purpose of this Privacy Statement is to inform you about the types of personal information we might collect about you when you visit websites that are members of the Medical Publisher Consortium (the “Consortium), and how DMD Marketing Corp.  (“we,” “our,” or “us”) may use that information.  BY SUBMITTING REGISTRATION OR LOG-IN INFORMATION TO ANY WEBSITE THAT IS A MEMBER OF THE CONSORTIUM, YOU AGREE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY THIS PRIVACY STATEMENT.  IF YOU DO NOT AGREE TO BE SO BOUND, DO NOT LOG IN TO A WEBSITE THAT IS A MEMBER OF THE CONSORTIUM, OR LOG IN AS A “GUEST.” 

Please note that, depending upon the nature of the website(s) used by individual members of the Consortium, additional registrations and/or additional privacy statements may apply.  You should review the privacy statements for each member of the Consortium to the extent that you provide any personal information to them.

We reserve the right to modify this Privacy Statement, or any Site-specific Addendum hereto, at any time without notice (for example, if we modify our practices regarding the collection or use of information). We will revise our Last Updated date to reflect any revisions to this Statement. 

What Information Do We Collect?

• We may collect certain personally identifiable information (“PII” or “personal information”) about you which you voluntarily submit the information to us as part of the registration/log in process for a Consortium website.  The types of PII we may collect include your name, email address, and telephone number.  This information may be combined with information already in our possession or made available to us through United States Federal and State medical professional Databases, and/or other files we are licensed to receive.
• We may capture certain information automatically on Consortium websites, regardless of whether you voluntarily provide us with personal information.  This information may include your Internet protocol address, mobile device identification number, browser type, page access history, linking information, click stream data, page visits, page views, and/or web site log files. Our systems may make navigational information identifiable to you, and, if so, it will be treated (in any such format that makes it identifiable to you) as personal information for the purposes identified in this policy.
• We will use cookies, log files, clear gifs, and/or similar devices to identify you to members of the Consortium, to keep track of your interactions with Consortium member websites, and to and enhance certain activities available on Consortium member websites.  These devices are small text or other electronic files that are used for user-identification purposes, record-keeping purposes, and to increase the ease of use of the Site by our members.  We may use persistent or non-persistent cookies.  You can remove or reject persistent cookies by following the directions provided in your Internet browser’s “help” file.  If you remove a persistent cookie, you may be requested to reregister or log in again upon returning to a Consortium member website.  If you reject persistent cookies, the functionality of the Consortium member websites, or any part thereof, may be impaired or unavailable.  However, without accepting persistent cookie, you may use Consortium member websites as a guest for 24 hours.  After that time period, you will be required to reregister/log in again if you wish to continue interacting with a Consortium member website.

How Do We Use Your Information?

We may use the information we collect from you in the following ways:

• To verify your professional medical status and identity, through checking your information against the information listed in databases made available by the AMA, NPI number, and/or state licensing boards.
• To personalize and enhance your experience while interacting with Consortium member websites.
• To allow us to deliver the type of content and offerings which may be of interest to you, including newsletters, alerts, and advertising targeted to your profession and interests based on your activities within a  specific Consortium member website.  We do not use information for Online Behavioral Advertising (i.e. we do not use viewing behaviors over time and across unaffiliated web sites to deliver advertising to you based on those activities).    
• To monitor usage and interaction statistics on Consortium member websites.
• To establish your online account and authenticate you during log-in.
• To quickly process your requests for information.
• To allow us to respond efficiently to your questions.
• To administer a contest, promotion, survey, or other feature.
• To send you promotional material. If you would no longer like to receive promotional email or SMS communications from us, please refer to the “How Can You Manage Your E-mail and Mobile Marketing Preferences” section below.

· To share your individual voluntary response information to email communications with the sponsor of the professionally relevant program with which you interact.

• To allow us to disclose your information to the extent permitted by law, as described more fully below.

How Do We Protect Personal Information?

Although we cannot guarantee the impenetrability of our servers, we have established and implemented reasonable physical, electronic, and administrative procedures to safeguard and secure the personal information we collect online.

Please note that we do not have any control over information you share about yourself on Consortium member websites.  All such sharing of information and content is done at your own risk, and any concerns over the sharing of information on a particular Consortium member website should be handled by dealing directly with that Consortium member.   

Do We Disclose the Information We Collect to Outside Parties?

Except as provided for in this Privacy Statement, we will not sell, trade, or otherwise transfer to third parties your PII without advance notice.  We may use your information, including disclosure to trusted third parties, in the following circumstances without advance notice:

• Provision of Information. Because the Consortium member websites are targeted towards medical professionals, they have asked us to restrict access to certain information, products, and services to medical professionals only.  To ensure that we are delivering the information, products, and services as may be required by law, we may share your information with third party sources to meet legal or quasi-legal requirements (e.g., Certified Medical Education, PDMA, etc.).
• Consortium Member Websites.  The Consortium exists to allow its members to share relevant information, including visitor information, with one another, and the Consortium members have hired us to perform this service.  To the extent that we have any information about you, we may share that information with any/all members of the Consortium for their own purposes, and subject to their individual privacy policies.
• Subsidiaries and Affiliates. We may transfer personally identifiable information to our subsidiaries and corporate affiliates. 
• Website Consultants and Service Providers. We may disclose personal information to third party consultants and service providers (such as providers of hosting, support, maintenance; third party payment processing agencies; and remedial and repair services) to the extent that they require access to our databases, or the information contained in our databases.
• Third Party Advertising. We may share information about you with third parties so that these parties may provide you with advertising and/or other information targeted to your profession and interests.  This sharing is limited to product and service providers relevant to you, your profession, and your interest and does not extend to Online Behavioral Advertising.  Furthermore, only current information is shared with third parties.  For an explanation of what information is “current,” see below.

• Enforcement of Rights/Security. We reserve the right to release personal information (i) when we are under legal compulsion to do so (e.g. we have received a subpoena) or we otherwise believe that the law requires us to do so, (ii) when we believe it is necessary to protect and/or enforce the rights, property interests, or safety of DMD Marketing Corp., our users or others, or (iii) as we deem necessary to resolve disputes, troubleshoot problems, prevent fraud and otherwise enforce the Privacy Statement and other user agreements.  
• Reorganization or Sale of the Company. In the event that we are merged with or become part of another organization, we are sold, we sell all or substantially all of our assets, or we are otherwise reorganized, the information you provide will be one of the transferred assets to the acquiring or reorganized entity.  
• As Otherwise Allowed by Law. We may transfer personal information to third parties where we are expressly authorized by applicable law to do so.
• Disclosure of non-PII. In addition to you providing us with PII, you may also provide us with non-PII information (that is, information which does not personally identify you).
• Aggregated Information. We may aggregate information that you provide with information provided by other individuals in such a manner that the information is not personally identifiable to you.  Such information may be transferred to third parties from time to time.

· Sponsors. We may share your voluntary responses to communications with the sponsor of the professionally relevant program with which you interact.

What About Privacy on Individual Consortium Member Websites or Third-Party Integrated Interactions on Such Sites?

WE ARE NOT RESPONSIBLE, AND HAVE NO CONTROL OVER, HOW CONSORTIUM MEMBER WEBSITES TREAT THE PRIVACY OF YOUR INFORMATION.  ALL INFORMATION OBTAINED BY AN INDIVIDUAL CONSORTIUM MEMBER WEBSITE IS SUBJECT TO THAT MEMBER’S OWN PRIVACY POLICY. We are not responsible or liable for the content, activities or privacy policies of any Consortium member website.

How Do I Ask Questions and Provide Feedback Regarding Privacy?

We welcome your questions, comments and concerns about privacy.  Please contact us at webmaster@dmdconnects.com with any questions or comments you may have regarding the privacy of your information.

Notice to California Residents – Your California Privacy Rights:

A business subject to California Civil Code section 1798.83 is required to disclose to its California customers, upon request, the identity of any third parties to whom the business has disclosed personal information within the previous calendar year, along with the type of personal information disclosed, for the third parties' direct marketing purposes.

If you are a California resident and would like to make such a request, please submit your request in writing to:

DMD Marketing Corp.

10255 West Higgins Rd., Suite 280

Rosemont, IL 60018

Attn:  Webmaster

Please note that under California law, businesses are only required to respond to a customer request once during any calendar year.

How Can You Manage Your Marketing Preferences?

YOU ARE NOT REQUIRED TO PROVIDE ANY PERSONAL INFORMATION TO US IN ORDER TO OBTAIN GUEST ACCESS TO THE WEBSITES PARTICIPATING IN THE CONSORTIUM.  YOU CAN EASILY MANAGE YOUR MARKETING PREFERENCES BY NOT PROVIDING INFORMATION TO US.  However, to the extent that you choose to provide personal information to us, we will provide you the opportunity to “opt-out” of having your personally identifiable information used for certain purposes.  Typically, this is done at the time when we initially ask for this information.  Thereafter, your marketing preferences can be changed in either of the following ways:

• Each e-mail sent to you will contain an opt-out notice, which you can use to remove your e-mail address from the database accessed by the entity sponsoring the e-mail.  Please note that, depending upon how you interact with us and/or with Consortium member websites, your information may appear on multiple lists/in multiple databases.  If this occurs, an opt-out from one particular e-mail list or database may not stop all e-mails being sent to you from Consortium members or other parties who may have and use your information.  Please note that due to marketing production schedules you may receive any messages already in production.  Additionally, the processing time associated with a particular opt-out request may vary depending upon the form in which the request was submitted, but we will strive to honor all such requests within 10 business days (if not earlier).