 Direct marketers are always running calculations—sometimes in spreadsheets, but most often in their heads. They take their expected response and conversion rates (substantiated from past campaigns) and multiply them by different audience sizes to see how many new customers they might land. Then they tweak the response rates to account for more (or less) targeted lists and run the calculations again. And again. Adjusting different levers in the marketing formula until the economics make sense.
Sound familiar?
At DMD, finding that perfect audience for your direct marketing initiatives is exactly what we’re in business to do. We know that getting accurate counts is a critical step in your analysis and have provided a number of tools to make it as easy as possible.
AMA/AOA Medicount Reports
Subscribe to our Medicount service and once a week you’ll receive an email in your inbox with the latest AMA & AOA physician counts. Click on the sample reports below to see exactly what you’ll be getting:
To subscribe, simple click here and enter “SUBSCRIBE” in the Subject: line of your message.
FICS
Our Fully Integrated Customer Solution (FICS) is a Web-based What If? tool to generate your own online counts. You can run selections based on a number of granular criteria against the DMD’s available databases, as well as against your own internal circulation files! We’ll integrate the data (hence the name) on our back end, so that everything is right at your fingertips on the front end. Planning a new campaign with FICS on your side has never been easier. For more information on FICS, click here.
DMD Account Services
Of course, you can always just give us a call at (866) 436-3328. A member of our Account Services team will gather your requirements and then work with you to see what’s available—and relevant—to your particular needs. Experience matters, and our team has more medical/healthcare data experience than any other list company in business today. |
