4 Direct Marketing Tips for Starting the Recovery

1. Update Your House Files – Over the past months, many companies have undergone internal changes. Your old contact may no longer be there, or they may have new responsibilities. Be sure you are still talking to the right people, and update your house files accordingly.

2. Reach Out to Your Audience – Make contact and let them know that your company is still going strong! Old contacts will be reassured by your message, and new ones are ready to learn what sets you apart from the competition.

3. Examine Your Message – What you say in a growing economy may be different from your message during the recession. Be sure to look ahead and provide a positive message of growth for you and your audience.

4. Continue the Momentum – Once you have fully resumed contact, you’ll find some players have changed. You know it will take seven to ten points of contact before you can expect them to become customers, or to become reliable ones. So keep the contact going. Stay in touch frequently to make sure your name comes to mind first when their need for your product or service develops.