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Did you know February is American Heart Month? No, it doesn’t mean you should rush out for Valentine’s Day hearts to give your sweetie…well, you should probably do that too. According to the American Heart Association, cardiovascular diseases are our nation's Number one killer. To urge Americans to join the battle against these diseases, since 1963, Congress has required the president to proclaim February "American Heart Month." The proclamation pays tribute to the researchers, physicians, other public health education professionals as well as volunteers for their tireless efforts in preventing, treating, and researching heart disease. The observation also recognizes the critical importance of developing tools that will increase survival rates from heart attacks and cardiac arrest. During American Heart Month, thousands of American Heart Association volunteers work to raise funds and pass along information about heart disease and stroke. We applaud those who help fight heart disease and encourage you to acknowledge them this month! To learn more about the American Heart Association, visit their website by clicking the button below.
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The feedback we have received on the launching of our social media sites has been great. What a wonderful tool for allowing healthcare direct marketers to share information. For those of you who have not yet joined us, we are now more accessible than ever on Twitter and Facebook. Send us a Tweet if you need information right away, or become a Facebook fan to join our conversation about the unique field of healthcare marketing. You’ll be the one everyone goes to for answers. It will give you and your company a real edge. Follow us on Twitter: @DMDdata and be our fan on Facebook at “Direct Medical Data”.
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Dear Emil: I’ve noticed you are often asked about ways to improve open rates. Since they are the most important part of our e-mail programs I want to make sure we do all that we can to make our campaigns successful. We know the subject line is an integral part of solid open rates and we test ours frequently. What else can we do to get recipients to open our email? Eyes Wide Open To Suggestions Dear Open: As you know, your subject line is the most tried and true way to get people to open your e-mail, especially for those who may be unfamiliar with your company. However, you also want to make sure those who are familiar with your company feel compelled to open and read your message too. The best way to do that is to make sure that your content is consistently relevant and of interest to them. If they know you will provide appealing articles along with worthwhile offers in your email messages, they will be anxious to read what you have to say, no matter what the subject line may be. So, if you want another test to run, then reexamine your content! Try putting yourself in your audience’s shoes, by sharing your email with people who are not familiar with your company, then asking them for their honest feedback. Are they interested in what you are saying? Remember, people will only be interested in things that give them value. So if your message talks mainly about your products, or what is new internally with your company, others probably won’t care. However, if you offer information that will make their lives better, or their jobs easier, chances are they will view your messages in a more positive light. If you are successful at doing this, on a regular basis, recipients will look favorably on your messages when they see your name in the “From” line. If you have an e-mail marketing question you would like to ask of Emil our resident e-mail marketing expert, send it to Emil at emil@dmddata.com.
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