Putting the Data to Work

At DMD, we recognize that data has no real value in and of itself. It is only when the information is applied—in a marketing campaign or a business operation—that its power becomes apparent.

On the previous page of this site, we describe how we collect responder data for our publishing clients in a variety of ways and integrate it with other streams of information. This other data might be a client’s internal customer database or it could be from an outside source like the AMA. Or both! One of DMD’s many advantages is our unique ability to form valuable combinations from separate pools of data.

And then put it to work:

• Online Counts – Our Web-based FICS tool allows clients to perform their own “what if” analysis on the integrated data to see what information exists and how many records are available for a given marketing campaign.
• E-mail Marketing – The tremendous growth of the Internet has transformed email communications into a formidable marketing tool. We can tailor any healthcare data to provide targeted, accurate distribution lists and we send the emails out directly from DMD and provide detailed tracking reports for immediate analysis of your email campaign.
• Website Lookups – Need to validate doctors on your site, or verify certain pieces of entered information? For many of our prominent Web clients, we provide the information that adds security and precision to their back-end operations.
• Fax Blasts – For certain applications, fax remains an effective means of reaching targeted medical professionals. DMD can help identify ideal recipients and compile the necessary data to execute your campaign.
• CD Rom/Diskette/FTP/etc. – We package and deliver integrated sets of data in a complete spectrum of formats, depending upon the client’s need. However you need it, we’ll get it to you.

Our DMD account managers are a terrific resource in uncovering the best data for your application and the most efficient ways to use it. Over the years they’ve encountered a wide variety of challenges and have risen to meet every one.