The medical publishing industry is a unique one. Like any publisher, they need data on their readers. Data to improve editorial, to target advertising, to drive marketing campaigns, to fulfill regulations, and to help their readers when they call with a question.
But what makes medical publishers different is that they are not allowed to own this needed data. At least not if they mail their magazine to physicians (only one of the most educated, affluent group of consumers representing significant purchasing power). The American Medical Association (AMA) will license their physicians’ data for use but explicitly restrict its ownership by any third-party.
There is solution to this conundrum of how to use data you can’t own: turn to DMD.
Our Publication Services were developed to allow medical and healthcare publishers to execute their marketing plans and operate their businesses while fully complying with the AMA:
- Data Collection and Integration – We’ll compile and integrate data from multiple sources (including your own internal files) to paint a complete picture of your readership. Use this data to launch and monitor campaigns as well as qualify for lower postal rates.
- Data Implementation – Turn static data into active data by performing online counts to see what information is available, launch email marketing efforts and fax blasts, verifying user information at your website and more.
- Customer Service – It’s always nice to have a reader’s information on hand when they call for support issues. DMD can outfit your call center with constantly updated data—or outsource the call center function in its entirety.
- Document Management – BPA and US Postal Service requirements place onerous demands on the operation of publishers in terms of having auditable physical records available for regular or random audits. DMD’s document storage offerings can fulfill those requirements, allowing you to focus on growing your business.
Click on any of the links above (or use the left-hand menu) to learn more about our full spectrum of publication services. If you like what you see, give us a call at 866/436-3328. We’ll explain how our specialized experience and execution can deliver tangible, cost-saving benefits for you.